If you digital marketing is something that has been luring you as a career choice, you are not wrong. Today, digital marketing employs millions of people and the demand for new entrants is growing like never before. Let me tell you as to why you should to go to learn search engine optimization – SEO – if you are really serious about making online marketing your career choice.
Do you love challenge besides everything else in a 9 to 5 office job? If yes, search engine optimization is something you should learn and start your career as SEO executive with a company. A search engine optimization professional is usually responsible for ranking websites or web pages higher into the search engine result pages for certain phrases known as keywords. For instance, if there’s a business that sells mobile phones online, the relevant search phrases or keywords for this business would be – buy mobile phones online, best mobile phone to buy and so on… If this business in question start showing in the very first page when someone makes search on Google with these keywords, it will definitely be getting highly relevant people to the website and hence, will be able to sell more of mobile phones.
The search engine optimization professional can help a business grow and succeed online. This the reason the popularity of SEO training course is increasing every day. If you want to make your career in the industry, you can either take up a course on SEO only or go for a complete SEM training in Delhi or in the city you currently are in. SEM stands for Search Engine Marketing, it’s more comprehensive than SEO. SEO is just part of SEM.
According to me, it would be wise to start with SEO and then keep equipping yourself with the ins and outs of online marketing by taking up a course on search engine marketing.