Whether you run an online marketing company and individual website or blog on your own, you must undergo training on Search Engine Marketing (SEM) and Social Media Optimization (SMO). It’s something you should not avoid. It’s something which has long term and far-fetched benefits.
If you are running your own blog or website and you are the only person behind it. Knowing search engine marketing will help you create and run your own promotion campaigns. Even if you get it done from outside at the moment, it will help you learn the effectiveness of your campaigns. You would be able to find and ailing points and would be able to take corrective and more strategic measures.
Similarly, if you run a business, you may think of having an in-house team for online promotion activities. Doing this will help you save a greater part of the budgets which can be used right in the process making your campaigns more comprehensive and rewarding. If you as the boss would be knowing SEM/SMO yourself, you will be able to better monitor the performance of your campaigns. Not just that, you would be able to be more strategic.
You can find many institutes for SEM training in Delhi where you learn the art of search engine marketing. If you are not in Delhi or a similar megacity, it may be a bit difficult to find an institute offering such a training, but you will able to find with a bit of research on Google.
Similarly, there are many coaching centres offering SMO training in Delhi, where you can learn social media marketing.
It’s important to note here, when you do a course on search engine marketing, you may not be getting detailed exposure to social media marketing, though you will learn about it. Hence, it would be wise to go for detail training of social media marketing as well.